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Argela’s Service Delivery Framework(SDF) based on Argela’s Multiplay Service Delivery Platform(MSDP) promises rapid uptake of new services leading to ARPU & total revenue increase with automated service and partner management capabilities.Automated business processes reduce OPEX and re-use of infrastructure reduce CAPEX.

 

Overview
Key Benefits
Key Features

 

A success story with Argela SDP: Transition to Easier Service Delivery - Avea

 

 

Overview

 

Argela Multiplay SDP is a key offering of Argela’s Service Delivery Framework, designed to address challenges faced by mobile and incumbent operators in assuring sustained service profitability, maintaining control over costs, managing complex relationships and unique business models with an increasing number of service and content providers. It enables operators to build a vibrant and growing community of service providers and virtual network operators.

 

Every operator’s network is unique and every operator’s service delivery requirements are different from each other and ever changes. Argela tailors a unique solution for each of its customer operators based on Argela’s solid service delivery architecture, Argela service delivery technology, operator’s business needs, and existing service delivery infrastructure.

 

 

Quadplay & IPTV Enabled

 

Quad Play is the term that describes being able to offer telephony, messaging, IPTV, internet access, and mobility services at the same time. Argela SDP Media Control module allows the operator
to open up multimedia control capabilities to third parties while giving complete control of the third parties to the operator. This means that operators can also offer, in addition to existing services, IPTV, media streaming, video communication, interactive video games and high speed internet access in a secure and reliable environment.

 

Argela Multiplay SDP also offers a field-proven IPTV solution with innovative blended services.

 

 

Scalable Growth in Service Delivery Eco-system

Argela Multiplay SDP allows smooth integration of partners into the services infrastructure
of the operator and ensures scalable growth of the service delivery eco-system.
With advanced features, such as business process automation, Argela SDP facilitates
the creation and enforcement of service and content provider agreements, while
automation of service deployment provisioning significantly accelerates the service
delivery cycle, increasing the quality of the service provisioning process.

 

 

Next-generation Service Enablers

 

Argela SDP offers legacy and next-generation service enablers allowing operators to facilitate secure, consistent and scalable real-time access to the network capabilities. Being based on SOA and J2EE, Argela Multiplay SDP is flexible, easy to maintain and yet reliable and scalable. Access to service enablers is facilitated by a network abstraction layer that offers wide range
of network protocols for maximum interoperability with service platforms. At the service exposure layer Argela SDP offers ParlayX-based easy-to-use Web Services interfaces as well as other protocols allowing service providers to quickly implement, integrate and charge for value-added services and content in post-paid as well as pre-paid.

 

 

Service Developer’s Kit

Argela SDP provides a service developer’s kit (SDK) to facilitate the development of new enablers that are fully integrated with Argela SDP. Operators can utilize Argela SDP SDK to add new capabilities to the service delivery platform.

 

SLA Management

Extensive Service Level Agreement (SLA) management features are integrated across the platform to facilitate the definition of service levels during the sign-up phase and their enforcement in real-time. SLAs are defined per third party application and can be enriched with additional policy rules according to business needs.

 

 

Key Benefits

 

For Operators

  • Rapid uptake of new services leading to ARPU & total revenue increase
  • Improved capabilities to introduce innovative services increasing customer satisfaction and decreasing churn
  • Reduced time-to-market
  • Flexibility for new business models
  • Secure, consistent and scalable real-time access to network capabilities for the delivery of third party and internal services
  • An environment in which partner and service definition, service execution, service level agreements, charging and alike are all integrated and managed seamlessly
  • Full process automation in service deployment and subscription allowing consistent and high-quality service delivery while decreasing OPEX at the same time
  • An enhanced and flexible reporting tool reducing OPEX and allowing to make more effective marketing campaigns with comprehensive and detailed reports e.g. service usage, service quality, external service failures, revenues generated per service, revenue sharing…etc.
  • Decreased CAPEX through re-use of infrastructure

For service providers

  • Ease and speed of operations with automated processes
  • Real-time reporting availability

For End-Users

  • A rich portfolio of services
  • Personalization
  • Improved experience in initiating and using the services
  • User-generated content support

 

 

Key Features

  • An integral part of IMS infrastructures, service brokering for IMS applications, just as S-CSCF and SCIM would do
  • Ability to easily extend existing service enablers with new service capabilities as they show up
  • A powerful session flow monitoring and control mechanism that is integrated with the flexible policy management to enable operators with full control over the third party applications’ access to their subscribers and network resources by monitoring every single activity they are performing in real time.
  • Partner self-management
  • Automated partner and service provisioning
  • SIP and ParlayX based multimedia control capabilities for quadplay services
  • Hot provisioning of new network elements during live traffic
  • Partner profile management
  • Service lifecycle management
  • Web Services interface for third party service creation
  • Service Creation Environment
  • Multi-level authentication and authorization
  • Real-time SLA enforcement
  • Dynamic service enabler management
  • Graphical Business Process Creation Environment
  • Subscription management
  • Detailed white-black list management
  • GUI for provisioning and management
  • Alarm management
  • Traffic flow management over network resources
  • Real-time performance statistics
  • Network Abstraction Interfaces
  • Near-linear scalability
  • N+1 redundancy

Service Enablers

  • SMPP, MM7, USSD, OTA, WAP, e-mail
  • MAP, INAP, CAP, SIP
  • LDAP, RADIUS, Diameter
  • Converged Billing
  • Parlay X

Service Exposure Level

  • Web Services (Extended Parlay X)
  • Legacy Protocols

 

For more information, please e-mail to contact@argela.com.tr.