Overview Key Benefits Key Features Intra Call Service Ring-Back Tone Mobile Virtual Private     Network Anonymous Call Rejection Smart Call Termination Virtual Mobile Attendant

Argela brought value to Cell C, not only with their technical expertise, but also through teaming with us, and their driving contribution in all phases of the project. We’d definitely like to continue our co-operation with Argela in future projects.   Fabrizio Mambrini, CFO, CellC

Overview   Service Control Platform (SCP) is the platform where multiple services can be deployed.   Argela IN Services which can be deployed on SCP Platform ICS (Intra Call Service) RBT (Ring-Back Tone) MVPN (Mobile Virtual Private Network) ACR (Anonymous Call Rejection) SCT (Smart Call Termination) VMA (Virtual Mobile Attendant)   Positioning in the Network..

Key Benefits Avoids double service triggering by hosting the IN services on the same SCP with the pre-paid charging service Multiple IN services can be deployed on the Argela SCP Platform Utilizes the current billing infrastructure with low initial investment Provides flexible architecture for future capacity/protocol extensions Provides flexible architecture to integrate with a converged billing system Provides network independency-seamless multi-network support (SS7 and IP) Provides protocol independency-seamless multi-protocol, multi-vendor stack support

Key Features Used for Real Time Billing of Pre-paid Subscribers Unique standard interface towards hosted IN services, same IN services can be utilized by multiple INAP based protocols (such as vendor-specific INAP variants, CAMEL phases, etc) protocols, even by SIP. Mutliple (MAP, CAP, INAP, SIP, SMPP) Protocol Support Multiple Application (Service) Support Proper handling of Mobile Number Portability related charging issues Billing and Mediation Integration Channels via Diameter, OSA/Parlay, Radius protocols

Intra Call Service (ICS)   ICS is a key offering in Argela’s IN Services that makes it possible to divide the operator’s subscriber base into as many groups as they want.   Key Benefits For the operator: Decreased churn and increased customer satisfaction through offering different tariff schemas to a group of subscribers that would best match their needs and purchasing power For the subscriber: Convenient tariff model for subscriber Key Features Alarm management Provisioning CRM interface N+1 redundancy and scalability Service life cycle management XML interface for subscriber data.

Ring-Back Tone (RBT)   Self-expression by personalized ring-back tones.   Key Benefits Improved customer loyalty by introducing fun and allowing subscribers express themselves by personalization New revenue stream for operators and content providers Key Features Provisioning and personlzation channels over WEB, WAP, SMS and USSD Compatible with CAMEL INAP CS1, ERICSSON CS1+, CAMEL PHASE3&4 Own voice greeting Corporate announce Rating & promotions N+1 redundancy Performance statistics GUI for provisioning and management Alarm management

Mobile Virtual Private Network (MVPN)   Argela MVPN allows telecom operators to manage virtual private network for their business subscribers over a unique switched network.   Key Benefits Double invoice (personal and corporate) feature Convenient tariff model for corporates Key Features Private numbering plan allowing the company who subscribes on it to define short numbers for his employees Mobile Number Portability features for MO and MF calls: private numbering plan and outgoing screening. User-oriented functionalities as alternate destination, call forwarding, origin or termination call screening for blocking purpose for instance. Multiple INAP protocol: INAP CS1 & Camel Ph2, Ph3, Ph4.

Anonymous Call Rejection (ACR)   Argela Anonymous Call Rejection Service enables the subscribers to screen/block the incoming calls where the calling identification is restricted by the caller.   Key Benefits For Operators: Incerasing end user satisfaction by allowing the subscriber to block the calls from hidden callers. For Subscribers: Subscribers can avoid the undesired calls before these calls reach their handset. In this case caller will hear an announcement from the network that the recipient does not receive the CLI restricted calls.

Smart Call Termination (SCT)   Argela Smart Call Termination offers your subscribers advanced control and privacy over incoming calls.   Key Benefits Creates differentiation whilst gaining a competitive advantage by offering compelling call termination services that help customers stay in control and maintain their privacy Increases customer loyalty and satisfaction, and reduces churn, unanswered or abandoned calls into revenue-generating calls or messages Creates additional revenue through divert to voice mail option Key Features Allows subscribers to manage termination preferences based on the caller identification Provides call diverting and barring capabilities Enables missed call notification services Leverages Argela IN infrastructure Allows self-provisioning via Web, Wap, IVR, SMS, USSD channels

Virtual Mobile Attendant (VMA)   Argela VMA enables mobile operators to offer premium rate services and virtual call center services to business customers.   Key Benefits Converts corporate capital investments into lower and more tax-friendly operational expenses. Allows operators to offer new channels for lucrative services Enables the operator to address the more profitable enterprise segment with a powerful value proposition Allows enterprises and enterpreneurs to operate a mobile call center to provide specialized services Resides entirely within the operator’s network and does not require any investment or deployment on customer premises Enables the operator to address new vertical markets with premium rate services. Key Features Used for  FCT integrations, Mobile PBX type services Free-phone services ( 0800) Interest list and chat applications Integration with existing PBXs utilising FCTs; can also replace traditional PBXs.

For more information, please e-mail to contact@argela.com.tr.