Overview Key Benefits Multimedia Ring-back     Tone IMS Enabled Sponsored     Call: ADz-on-Voice Collect Call 3PCC Virtual Subscription Centralized Services     Management Platform

Overview   Multimedia Ring-back Tone (M-RBT) IMS Enabled Sponsored Call (SPC) Collect Call (CC) 3rd Party Call Control (3PCC) Virtual Subscription (VS) Centralized Service Management Platform   Positioning in the Network..

Key Benefits   Open architecture Easy integration New streams of revenue Service enrichment Increased number of subscribers Possibility of diverse business models over IP

Multimedia Ring-back Tone (M-RBT)   Multimedia Ring-back Tone (M-RBT) Service is a value added multimedia service application.   The users who are calling M-RBT subscribers will listen/watch audio or video content which was selected by M-RBT subscriber instead of traditional ringbacktone.   Key Benefits New revenue stream Fully customizable, representing the likes of the called party. It also can be used as an advertising channel by the Operator. Customer satisfaction and loyalty Key Features SIP: RFC 3261, RFC 3263 Compliant G711U/A, G729A, GSM, Speex, ILBC Audio Codecs H.264,H.263 Video Codecs IMS Ready Solution SIP – ISUP Reliability Features for NGN Multimedia Content Streaming Blacklist/Whitelists IVR/WEB/SMS channels for provisioning and content management

IMS Enabled Sponsored Call: ADz-on-Voice   Argela ADz-on-Voice enables the operator to inject targeted ads on basic voice services such as call, RBT, calling card and collect call.   Key Benefits For Operators Generates new revenue streams for operators through advertising on a preferred media Increases customer satisfaction by offering highly relevant & appropriate advertising and incentives Helps to increase ARPU by creating extra traffic that would not otherwise be possible For Brands Creates high visibility and brand awareness on a personal mass media Offers the ultimate targeting and profiling potential for advertisers – direct reach to accurately identified profiles Offers interactive dialog possibilities between the brand and its users For Subscribers Delivers personalized and pertinent messages on permisson-based channels Offers various attractive incentives Key Features Pre-call insert (advertisement before call) Advertisement to calling party in ringing state (RBT Ad.) Web portal for campaign management Available universally IP/PSTN/2G, 2,5G, 3G  and IMS networks. SIP: RFC 3261, RFC 3263 Compliant G711U/A, G729A, GSM, Speex, ILBC Audio Codecs H.264,H.263 Video Codecs

Collect Call   With Collect Call service, a telephone call is charged to the called party upon his permission. This service is ideal for pre-paid subscribers who do not have enough airtime to establish the call.   Key Benefits Increases revenue through increased airtime Increases customer satisfaction-especially for pre-paid users Key Features Usage by simply adding a prefix to the called party number and from a free access number Available VoIP, NGN, IMS and 2G/3G networks Identification of calling party by audio/video message recorded by him/herself Optional speech to text feature for SMS SIP: RFC 3261, RFC 3263 Compliant G711U/A, G729A, GSM, Speex, ILBC Audio Codecs H.264, H.263 Video Codecs

3PCC   3rd party Call Control (3PCC) is a click2dial application, targeting users in web communities such as Facebook, LinkedIn, Twitter.   Key Benefits Ready customer portfolio Privacy of telephone numbers in web communities and e-commerce sites Seamless integration with Web interface and Telco network of the Operator Enrichment of services and New profitable business areas. Key Features Management Server to identify 3rd parties Web Service call apis 3rd party plugins available for Java, Php, .Net Pre-paid and quato management with Diameter Protocol Available VoIP, NGN, IMS and 2G/3G networks SIP: RFC 3261, RFC 3263 Compliant G711U/A , G729A, GSM, Speex, ILBC Audio Codecs H.264,H.263 Video Codecs

Virtual Subscription Subscription to mobile operator without physical SIM subscription Take advantages of IP calling National or International use PC or Mobile Clients

Centralized Services Management Platform   MSMP is IMS compliant service interaction manager.   Key Benefits Abstraction of Network from services Solution to multiple service execution and service triggering conflicts issue Shortened time-to-market of new services Minimizing the effects of deploying new service to the platform Centralized subscriber and services database Enablement of third parties to offer new services with flexible business models Key Features Compliant to IMS, NGN and 3G networks SIP, Camel, INAP, SOAP based services supported Service interaction and chaining of SIP, Camel and Web based Value Added Services is done Conditional Service Execution and Service Chaining Fault Management with SNMP, JMX Notifications HSS Interfaces via Diameter, Radius, LDAP Web based configuration for service management Performance and Reporting via Web Portal

For more information, please e-mail to contact@argela.com.tr.