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Overview
Argela’s ad-paid business model is based on an end-to-end telco-centric advertising solution which creates a win-win-win environment for operators, brands and subscribers.
- Operators wish to increase their revenue and customer satisfaction.
- Brands wish to create high visibility and brand awareness.
- Subscribers wish to get incentives, free/discounted services and reduce communication costs.
- Advertisers wish to pinpoint their target audience interactively.
The Concept
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ADz-on Solution Highlights
An interactive tool with advanced capabilities…
- Advanced profiling & targeting
- Enhanced measurability
- Interactive advertising support
- End-to-end telco-centric advertising solution
- Compatibility with legacy and new generation networks
- Compliance to industry standards
- Centralized campaign management
- Effective inventory management
- Flexible profile management with full subscriber data privacy support
- Extensive reporting & statistics modules
- Easy-to-use web-based portal suite
Various service offerings on a multi-channel platform...
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Argela’s Multimedia Sponsored Call (now enhanced with new features and called ADz-on-Voice) is the winner of Oracle’s PartnerNetwork Innovation Award EMEA!
 The Oracle PartnerNetwork Innovation Awards EMEA are awarded twice a year and celebrate partners that use Oracle technology and products in novel ways to create value for customers and gain new business. Multimedia sponsored call, being one of the 58 applicants from 16 countries across Europe, Middle East and Africa, won the attention of EMEA Innovation Board, made up of 14 Oracle senior managers across all Oracle EMEA countries and lines of business, which evaluates awards submissions from Oracle partners.
Please click to read the related press release.
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Key Benefits
For operators
- Generates new revenue streams for operators through advertising on a preferred media
- Increases customer satisfaction by offering highly relevant & appropriate advertising and incentives
- Helps to increase ARPU by creating extra traffic that would not otherwise be possible
For Brands
- Creates high visibility and brand awareness on a personal mass media
- Offers the ultimate targeting and profiling potential for advertisers – direct reach to accurately identified profiles
- Offers interactive dialog possibilities between the brand and its users
- Provides detailed, accurate and reliable reporting, leading to measurable advertising results
- Provides immediate feedback for prompt response & action
For Subscribers
- Delivers personalized and pertinent messages on permisson-based channels
- Offers incentives through its sponsorship technology
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Campaign Examples with ADz-on
 ADz-on-Voice:
Watch an ad before making a 3G video call...
- A subscriber dials a number to initiate a 3G video call. He watches an ad from an online ticket company announcing next week’s concert of his favorite band. He is given the option of purchasing discounted tickets for the upcoming event of the band by pressing “1”. He gets connected to the call center and purchases his discounted ticket.
- Brand aimed at informing potential customers about the concert and triggering purchasing action. They had direct reach to the target audience. At the end of the campaign, they checked the campaign results and noticed that the most effective advertising channel became mobile.They made their next campaign’s budget accordingly.
- The operator generated extra revenue from the brand and increased customer satisfaction.
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ADz-on-Messaging:
Car sweepstakes on the opening day...
- A subscriber living in Istanbul receives an SMS from her friend and notices that there is an ad of the new shopping mall’s opening in Istanbul. The ad announces that there is a car sweepstakes on the opening day of the mall for a certain amount of shopping.
- Brand aimed at creating awareness and triggering purchasing action. They had direct reach to the target audience.
- The operator generated extra revenue from the brand and increased customer satisfaction.
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ADz-on-TV:
Buy 1, get 1 free...
- Two friends watch the Fashion TV channel on Web TV. A scrolling banner at the bottom of the screen displays a perfume ad. When they click on this banner, they are directed to the brand’s page and notice that the brand offers “Buy 1, get 1 free” campaign for the New Year. They share the cost of the perfume and make a purchase with 50% discount.
- Brand aimed at creating awareness and triggering purchasing action. They had direct reach to the target audience and created the desired impact on the potential customer.
- The operator generated extra revenue from the brand and increased customer satisfaction.
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ADz-on-Internet:
1% higher interest on our mobile internet branch...
- A business man is going abroad and he accesses to his operator’s mobile internet portal where he can reach the online check-in page of the airlines company. He completes his check-in and notices that there is the banner of his bank at the bottom of the page telling he can earn an extra 1% interest on his savings account if he does his bank transactions online. He remembers that he has some money in his account that is waiting to be invested. He transfers his money from his account to his savings account and gets an extra 1% interest.
- Brand aimed at creating awareness and triggering online operation at their online branch. They had direct reach to the target audience and the campaign became successful.
- The operator generated extra revenue from the brand and increased customer satisfaction.
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ADz-on-VAS:
Do you want to test-drive your favorite car???
- A football-fan is a subscriber of his operator’s “Goals subscription” service. After each game of his team, he receives the goal videos to his mobile phone. He clicks to watch today’s goals and before the goal video starts, he watches the ad of a new car offering test drive if he makes a reservation online and a discount out of sales price for the people who come for a test-drive.. He makes his reservation for the test-drive and enjoys a ride on this new car on the weekend.
- Brand aimed at creating awareness and attracting new customers. They had direct reach to the target audience.They got the campaign results, noticed that a good percentage of the audience was making a reservation and the percentage of purchases by these people was higher than the walk-in test-drivers. This led to a change in the ad spending. They shifted some budget from TV to mobile and succeeded in 20% more sales.
- The operator generated extra revenue from the brand and increased customer satisfaction.
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