Istanbul – October 2, 2009 – Argela, a leading mobile application solution provider for telecom operators, today announced that it has joined the Mobile Marketing Association (MMA). 
Argela will be working with the other players of the ecosystem- brands, marketing agencies, network operators and other solution providers- to address the key issues and challenges of the market, define and develop industry standards which are essential to the success and uptake of mobile marketing all over the world .
“Argela is pleased to be joining the MMA, and we look forward to collectively eliminating any barriers to adoption of the mobile channel,” stated Ercan Yilmaz, Vice President of International Business Development and Marketing at Argela. “By collaborating together as an industry, we can build a stronger overall mobile marketing ecosystem and create value for all key constituents rallying for the cause.”
“We’re extremely happy to welcome Argela as a member of the Mobile Marketing Association and look forward to working with them on MMA initiatives and events going forward,” said Paul Berney, European Managing Director of the Mobile Marketing Association. “We’re committed to moving the mobile marketing industry forward on a local, regional and global level and by working together with all of our members to educate and innovate, we can continue to build the opportunity for everyone involved.”
Argela collaborates with telecom operators around the world to help them increase their revenue, customer satisfaction and loyalty, control their costs, and decrease churn through distinguished, innovative turn-key solutions. Argela's award-winning Targeted Advertisement Platform (TAP) helps operators monetize a multitude of subscriber touch-points - mobile, fixed, calling card, and VOIP - by enabling brands to deliver relevant and interactive campaigns to their target audience across multiple channels including pre-call, in-SMS, IPTV and WebTV.
Contact:
Nurcan Bicakci Arcan, Marketing Manager
www.argela.com
Entertainment services or more specifically the IPTV service could become a turning point in operators’ long term strategy. We believe that the differentiating factor amongst the emerging IPTV operators will be the converged and ubiquitous services offered by them. 
