Barcelona, Spain - February 15, 2010 - Argela, a leading provider of next-generation telecom solutions, today announced that Argela's Targeted Advertisement Platform has been enhanced with new features and capabilities and rebranded as Argela ADz-on.
Argela ADz-on consists of five verticals offering various new service capabilities: ADz-on-Voice, ADz-on-Messaging, ADz-on-TV, ADz-on-Internet and ADz-on-VAS.
Argela’s end-to-end telco-centric advertising solution helps operators monetize a multitude of subscriber touch-points - mobile, fixed, calling card, and VOIP - by enabling brands to deliver relevant and interactive campaigns to their target audience across multiple channels including pre-call, in-SMS, IPTV and WebTV.
The pre-call ad insert application (a.k.a. multimedia sponsored call,) which is now part of Argela ADz-on-Voice, had been previuosly honored with the prestigious Oracle Partner Network Innovation Award for Europe, Middle East and Africa.
Mr. Ercan Yilmaz, Vice President of International Business Development and Marketing at Argela, said: “Argela’s continued investment in our flagship solution Argela ADz-on shows our commitment to telecom advertising including mobile. Our enhanced offering has unique capabilities to satisfy the needs and expectations in close alignment with what we listened and learned from our customers.”
Argela will be exhibiting in Hall1-C13 during Mobile World Congress and will be demonstrating the advertising solution on Windows Mobile, iPhone, PC, IP phone and Web TV. Along with ADz-on, visitors will be able to see other next-generation telecom solutions including award-winning fixed-mobile convergence solution, femtocell, IN applications and Web TV.
About Argela
Argela collaborates with telecom operators around the world to help them increase their revenue and customer satisfaction; contain their costs, and decrease churn through distinguished and innovative turn-key solutions including, but not limited to, Argela ADz-on advertising platform, fixed-mobile convergence, Web TV, intelligent network (IN) applications and femtocell.
Argela combines its extensive telecom expertise with its high energy and ultimate passion to add value to its customers’ businesses.
Argela is a member of Mobile Marketing Association(MMA) and Femtoforum.
During MWC 2010, Argela will be demonstrating its future-proof solutions at Hall 1-C13.
For more information, please visit www.argela.com.
Contact:
Nurcan Bicakci Arcan
Marketing Manager
+902123281248
Entertainment services or more specifically the IPTV service could become a turning point in operators’ long term strategy. We believe that the differentiating factor amongst the emerging IPTV operators will be the converged and ubiquitous services offered by them. 
