Argela, a leading mobile application solution provider for telecom operators, today announced that it has joined the Mobile Marketing Association (MMA). Argela will be working with the other players of the ecosystem- brands, marketing agencies, network operators and other solution providers- to address the key issues and challenges of the market, define and develop industry standards which are essential to the success and uptake of mobile marketing all over the world .
“Argela is pleased to be joining the MMA, and we look forward to collectively eliminating any barriers to adoption of the mobile channel,” stated Ercan Yilmaz, Vice President of International Business Development and Marketing at Argela. “By collaborating together as an industry, we can build a stronger overall mobile marketing ecosystem and create value for all key constituents rallying for the cause.”
“We’re extremely happy to welcome Argela as a member of the Mobile Marketing Association and look forward to working with them on MMA initiatives and events going forward,” said Paul Berney, European Managing Director of the Mobile Marketing Association. “We’re committed to moving the mobile marketing industry forward on a local, regional and global level and by working together with all of our members to educate and innovate, we can continue to build the opportunity for everyone involved.”
Entertainment services or more specifically the IPTV service could become a turning point in operators’ long term strategy. We believe that the differentiating factor amongst the emerging IPTV operators will be the converged and ubiquitous services offered by them. 
