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Another Innovative Service Launch on Argela’s Award-Winning TAP
February 2, 2009

 

Another Innovative Service Launch on Argela’s Award-Winning Targeted Advertisement Platform Argela’s multimedia sponsored call application on the award-winning Targeted Advertisement Platform was launched by Bizden Telekom A.S.The service, Telefon Bizden, enables users to initate free phone calls via internet.

Telefon Bizden offers free local and international calls to over 200 countries. The service is subsidized by 15-20 seconds commercials that are offered to subscribers based on their profile and preferences. Customers access the service over the Internet, maintain their profile and preferences while partner advertisers define their target market along with their alternative commercials and interactive marketing applications. Then when the user wants to make a call, he/she watches an ad and makes the call for free.

 

To learn more about Argela’s award-winning Targeted Advertisement Platform, please click here.


 

 

Entertainment services or more specifically the IPTV service could become a turning point in operators’ long term strategy. We believe that the differentiating factor amongst the emerging IPTV operators will be the converged and ubiquitous services offered by them.

 

 

Argela brought value to Cell C, not only with their technical expertise, but also through teaming with us, and their driving contribution in all phases of the project. We’d definitely like to continue our co-operation with Argela in future projects.

 

Fabrizio Mambrini, CFO, CellC