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Argela attended a panel discussion at HP ISV Forum |
January 21, 2009 |
HP ISV Forum III was held in Istanbul on January 20, 2009. This year’s forum analyzed the economic crisis, its effects on technology and ways to recover. Ercan Yýlmaz, Argela’s VP in charge of international business development, attended a panel entitled “How to turn the crisis into an opportunity: Local and Global Opportunities”. He mentioned that the crisis can turn into an opportunity if we manage to offer solutions to our customers that provide benefits to their customers. He added: “ Benefit for the end-user is very crucial. Our Targeted Advertisement Platform that gives operators freedom and flexibility to introduce enhanced ad-supported call and services is now appreciated even more by operators. As consumers become more and more price-sensitive due to economic conditions, they become willing to spend less for communication. Operators, on the other hand, have to sustain and increase their revenue while preventing the churn. Our targeted advertisement platform offers a win-win situation in this respect and becomes a very popular solution of Argela all over the world.”
To learn more about our award-winning Targeted Advertisement Platform, please click. |
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 Entertainment services or more specifically the IPTV service could become a turning point in operators’ long term strategy. We believe that the differentiating factor amongst the emerging IPTV operators will be the converged and ubiquitous services offered by them.
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Argela brought value to Cell C, not only with their technical expertise, but also through teaming with us, and their driving contribution in all phases of the project.
We’d definitely like to continue our co-operation with Argela in future projects.
Fabrizio Mambrini, CFO, CellC |
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