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Argela has been honoured with Oracle PartnerNetwork Innovation Award for Europe, Middle East and Africa. The award-winning solution is called Multimedia Sponsored Call, which is part of the Targeted Advertising Platform offered by Argela. Conceived for the Telecommunications industry the solution gives operators freedom and flexibility to introduce enhanced ad-supported call and messaging services. Moreover it offers the ultimate targeting and profiling potential for advertisers – direct reach to accurately identified profiles. End-users also benefit: They get free or discounted communication, content or services when they watch or listen the ad.
The Oracle PartnerNetwork(OPN) Innovation Awards for Europe, Middle East and Africa(EMEA) are awarded twice a year and celebrate partners that use Oracle technology and products in novel ways to create value for customers and gain new business. Multimedia Sponsored Call, being one of the 58 applicants from 16 countries across Europe, Middle East and Africa, won the attention of EMEA Innovation Board, made up of 14 Oracle senior managers across all Oracle EMEA countries and lines of business, which evaluates awards submissions from Oracle partners.
Please click to read the related press release dated November 13th, 2008.
Entertainment services or more specifically the IPTV service could become a turning point in operators’ long term strategy. We believe that the differentiating factor amongst the emerging IPTV operators will be the converged and ubiquitous services offered by them. 
