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Argela attended Mobile Advertising 2008 |
July 3, 2008 |
This year’s Mobile Advertising 2008 event was held in Brussels on 23-26 June, 2008. The event has attracted many mobile advertising executives, thought leaders, operators and vendors. Latest status, challenges, trends, forecasts for the future of Mobile Advertising were discussed during the event. Among the promising services discussed, Argela’s Multimedia Sponsored Call became one of the most appealing ones.
Argela Multimedia Sponsored Call acts as a broker between advertisers and telecom operators providing free or discounted services to operators’ customers. Services are subsidized by commercials that are directed to subscribers based on their profile, their preferences and advertisers’ marketing targets. Customers access services over the Internet, maintain their profile and preferences while partner advertisers define their target market along with their alternative commercials and interactive marketing applications. Then, when the customer wants to use the voice service or VAS, that service is sponsored by the advertiser. For more information on Multimedia Sponsored Call, please e-mail to . |
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 Entertainment services or more specifically the IPTV service could become a turning point in operators’ long term strategy. We believe that the differentiating factor amongst the emerging IPTV operators will be the converged and ubiquitous services offered by them.
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Argela brought value to Cell C, not only with their technical expertise, but also through teaming with us, and their driving contribution in all phases of the project.
We’d definitely like to continue our co-operation with Argela in future projects.
Fabrizio Mambrini, CFO, CellC |
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